“Where Spike Jonze Are”
For almost a year that I hear the same, “Spike Jonze has been returning”, “the awaited return of Spike Jonze”, “Spike has arrived”, then I am asked: is certain that it returns? , and if it returns, to what place talks about when they speak of its return? Probably it is to the place where people live, the ladies, the modern ones, where the critical live on cinema and to the place where many done phrases exist. Is that to them it does not desire to see to them from time to time Being John Malkovich, Adaptation or Human Nature? In short, that if it is truth that returns as they say some, not only has done it to the billboard of cinema with peli “Where the wild things plows ", also it has returned to the world of the publicity. And it is that to be creative and in addition to be good it is what has (that rains the supplies to you), but in addition you are one of the precursors of the Indie movement, everything seems (it is) more interesting.
And it is that the news is in the air, the mark Absolut Vodka the direction of a short one of 30´que has offered him to Spike Jonze already has been presented/displayed east year in the Festival of Sundance. The cortometraje is titled I´M HERE, and in him the relation of love between two is counted robots, who has like scene the city of Los Angeles. So far only we can see the trailer and read certain information in the page Web, it will not be until March of 2010 when it will be released at world-wide level. According to the director “it has been an incredible opportunity. The mark did not demand to me to make a film that had nothing to do with the vodka. They wanted that it did something that outside important for me and allowed that my imagination took to me where wanted. It was not like working for a great company where it had to reunite to me with people committees. They were a small group and seemed that the only thing that it mattered to them was the creativity and to do something that affected to them emotionally”. Something to which a creative one in its day to advertising day usually is not customary, although sure all the creative ones cannot compare with Spike Jones.
This is not the first time that Absolut is behind artistic projects since previously it has collaborated with artists like Andy Warhol, Keith Haring and Helmut Newton.
End of Translation
It was in 1985, when Andy Warhol painted for the first time the bottle of Absolut, that has become since then the emblematic piece of its communication and that has taken it to be chosen like one of the ten better campaigns of the history of the publicity by the specialized magazine Advertising Age. Porque Absolut, además de ser una marca sueca de Vodka, es una marca sensibilizada con la cultura en todas sus variantes y se sirve de la publicidad como creadora de su propia imagen y de lo que representa en un mundo saturado de logos. Gráfica, tele, web, virales, packaging, eventos, y un gran etcétera del que se encarga la agencia TBWA desde 1981. Aunque yo no beba vodka, Absolut me gusta... What an Absolut World!Tampoco es la primera vez que Spike escribe y dirige un anuncio para alguna marca, marcas como Ikea, Gap o Nike ya habían solicitado sus dotes creativas. Además ha realizado numerosos videoclips, entre ellos "Y Control" de los Yeah Yeah Yeahs, cuya cantante (Karen O) ha hecho la BSO de la última peli del Sr. Jonze, o el mítico "Praise You" de Fatboy Slim.
Gran y motivadora noticia, que despierta aquel sentimiento de atracción por el mundo de la publicidad y de las marcas. Marcas comprometidas con el arte, gente creativa que hace grandes piezas, y mucha gente que se identifica con todo esto sólo por y gracias a, la publicidad.
