The Advanced Package Marketing allows that the collaborators
of marketing departments they use the leader reports
of market of the WebTrends specific reports to be drawn
to the necessities of the company.
• It increases the ROI of campaigns;
• It provides mé tricas of performance of campaigns
based in the results of the business;
•
It supplies mé tricas and comparison of performance
of its canals on-line of search, filiados, email, banners;
• It details each campaign, using a hierarchy pré - defined
using resulted of conversion and performance;
• It identifies which campaigns result in more registers
on-line or conversions;
• It identifies which terms of search (sponsored or organic)
they result in more conversions;
• It measures the impact of the search terms (sponsored or orgênica)
on the registers on-line or conversions;
• It analyzes which terms of search (sponsored or orgênica)
they dirigem visiting for the content most valuable of the site;
• It defines segments of visitors who are excellent
to the business and mensura the result of campaigns for these
segments;
• It answers only, relative questions to each
business;
• Reports of the Package Marketing
(listed to the side)
• Painé is of Performance
• Painé is of répida visualization
- standard and customizéveis
• Templates standard and customizéveis
• Integration with softwares of Business Intelligence
(ODBC Dates Access)
• Visualization of anélises of navigation
• Visualization of navigation
for 5 critical pointers of performance
• SmartReports and the exportation capacity
of reports
• SmartView (interaction of anélises
e simultênea navigation)
•Interactive console of reports (drill down, drill
across, quick query, ad-hoc query and report bookmarks - in portuguê s:
it searchs répida, searchs advanced)
End of
Translation
• Central de Usuério no próprio WebTrends
(documentação e treinamento Web)
