From the course: Writing Great Content with Gen AI That Doesn't Sound Fake
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Provide clear prompt direction
From the course: Writing Great Content with Gen AI That Doesn't Sound Fake
Provide clear prompt direction
- When working with generative AI on marketing content, it's important to define your guardrails, create boundaries, and be clear with your expectations. If you don't do this, you're basically telling generative AI to guess at what you mean and who knows what kind of results you'll get. The first way to ensure clear direction is to set a role in the prompt so that it's clear from what perspective you expect the output to be written from. This is the first step in making the output your very own. You can do this by imagining who might best be writing your content. Would it be an email marketing manager writing your next newsletter article, or maybe an e-commerce manager writing a product description? It could even be the role of a CEO for a thought leadership piece that ends up on your blog. When you decide on what role generative AI take, the flip side of the coin is thinking about the audience that will read your content. As most marketers have already done this kind of work to...
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