A cool thing according to a youth magazine
In Germany, the “girl” magazine made you excited last week. There, the young girls were asked to visit online gaming banks. A suitable provider was also directly linked in the online article. The magazine’s message: Who Gambling plays, increasing its appeal as a girl.
Rituals to help win
The magazine tried to sprinkle a good article around the online gaming bank link. It was therefore pointed out to the underage readers that gambling was perfectly balanced with gambling rituals. Sports betting is also worth a try.
It is quickly clear that the article is difficult at different levels: Gambling is prohibited for minors in Germany. Throwing openly for gambling in a magazine aimed at underage readers is not only morally questionable.
The second point of criticism can be found in the sneaky advertising: Articles are often disguised, links are inserted into the text as “naturally” as possible. Here, however, it is more than clear that it is advertising for a Online casino that of course needs to be labeled. Many vendors do not want a promotional item reference to be found in the articles. Ultimately, however, it is the responsibility of the magazine operator to only publish properly labeled articles.
Online gaming banks are common advertising partners
After further research, there were other articles in the magazine that promote online gaming banks. For example, there is an article about love that talks about choosing between money and love—with reference to gambling.
So far, the magazine’s editorial team has not commented on the incidents. Promoting gambling for minors in particular seems to cause trouble. The fact that the items are not marked as advertising rounds off the problem.
No newness on the internet
Sneak advertising is no longer a rarity. From influencers on Instagram to blogs and online magazines, you’ll find crazy ads everywhere. Sometimes it’s hailing warnings and large fines, but sometimes nothing seems to happen.
The background of these articles with references to online gaming banks serves on the one hand for direct advertising, but is also an important topic for the gaming bank operators in terms of link building: Those who want to be found on Google need good backlinks. 
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Translation
Dieses Hilfsmittels bedienen sich mittlerweile alle guten Online Spielbanken und versuchen, ihre Seiten in verschiedenen Magazinen oder Blogs unterzubringen, die ein gutes Ranking haben. Das „Mädchen“-Magazin ist ein gutes Beispiel dafür, kann es sich doch täglich einer Vielzahl an Klicks erfreuen und ist entsprechend gut bewertet von Google.
Wer also letztlich die Schuld trägt, bleibt zu klären: Sind es die Casinobetreiber oder allein die Magazine, die derartige Werbung ohne Kennzeichnung veröffentlichen? Wünschenswert wäre hier eine Besserung von beiden Seiten, sodass Artikel zumindest als Werbung kenntlich gemacht werden dürfen. Fakt ist auch, dass Glücksspiel-Werbung für Minderjährige nicht in Ordnung ist, weshalb die Kritik an der Redaktion absolut angemessen ist.