The new order of Internet supremacy

The World Wide Web is becoming truly global, with an explosion of Internet use and spending in countries outside the US.

The International Data Corporation found that Internet spending outside the US will surge to $913 billion, two-thirds of a projected $1.64 trillion worldwide 2003 e-commerce total.

Europe and Asia are beginning to embrace Internet tools in their day-to-day business marketing and financial transactions.

The International Data Corporation reports that the fasted growth in Internet use is in Asia, where the number of people using the Internet will grow from 20 Million now to 75 Million by 2003.

There will be an even sharper rise in Asian Internet use over the next five years according to Newsbyte Asia.

Newsbytes reports that there will be a 422% increase in the number of online users in Asia, with the number expected to reach 228 million by 2005.

The surge in Internet use by Asian countries will correlate with a substantial amount of Ecommerce sales in countries such as Japan and China.

Forrester Research predicts that e-commerce revenue will reach more than one-and-a-half Trillion by 2004 in the Asia-Pacific region. This growth is similar to what is expected in Europe.

A survey conducted by the London School of Economics and Political Science for Novell (2000 Worldwide Web 100) found that European businesses are leading the way in the implementation of Internet strategies.

The survey ranked 100 of the world's largest Fortune 500 multinational companies to assess the quality of their Ecommerce plans.

Europe filled 43 % of the top 30 places (this included 50% of the top 20); the US had 14 businesses in the top 30, while Japan made up the rest.

With the growth in Internet use in Asia and Europe, several language issues are created.

IDC reported that in three years, one-third of all Internet users would prefer using a language other than English.

"By regions, 84 percent of Japanese users prefer operating in a language other than English. For Latin America and Western Europe, those percentages are 75 and 52 percent."

If American businesses (and English-speaking businesses in general) do not communicate in multiple languages, they will miss out on potential profitable relationships with Asian and European countries.

WorldLingo can lead businesses through a series of steps that will ensure American businesses E-Commerce efforts are truly global.

Phil Scanlan, Chairman of WorldLingo, said there are several translation issues, which must be taken into account.

"First of all, if a business is going to try to attract foreign visitors, the site must be localized," Mr. Scanlan said. "WorldLingo is affiliated with excellent localizers, who will ensure your site is culturally appropriate."

Mr. Scanlan emphasized that localizing a site does not ensure that you can communicate with foreign customers.

"If you localize your site into German, you will be inundated with emails written in German."

"In order to understand these, you will need a email translation solution."

WorldLingo offers free email translations to and from eight languages, with more language pairs to be available soon.

The email translations, which provide the gist of the message, will reveal the importance of the correspondence.

"If the email has "$$$$" all through it, you will know it is an important message, and you can then accept the instant WorldLingo quote for human translation work."

"Our aim is to help businesses be multilingual in all aspects of Internet communication, whether it be web pages or email."


About WorldLingo

WorldLingo is a leading provider of integrated, online translation solutions. The company's services range from cost effective machine translation solutions, to professional human translation and culturally sensitive localization. A global network of over 5,000 professional translators produces human translations. WorldLingo also offers unique, real-time translation solutions for two-way email and instant messaging. These solutions make it easy for businesses and professionals to interact with internal and external multilingual audiences anywhere in the world. By combining accurate and cost effective translation, WorldLingo is taking great strides towards breaking down language barriers in the world of commerce.

WorldLingo produces thousands of translations every day. Clients include AT&T, Sony, Eli Lilly, Belkin, Cadbury Schweppes, Qualcomm, Priceline, and Tribal DDB. WorldLingo is also an official supplier of translation services to the European Union. In addition, Microsoft has integrated WorldLingo's technology into Office XP and Word 2002. WorldLingo is a global organisation with offices in the US, Australasia and Europe.

For more information: contact WorldLingo